Why Article Marketing FAILS To Deliver

This is a guest post by Anand Srinivasan who is the founder of KnewThis.com

We have all been there and done that. Article marketing is supposed to be one of the most genuine ways to get a lot of back link and traffic to our niche blogs. It is said that all you need to do is write one genuine article on an ezine directory and watch it getting copied all over the internet, thus getting you lots of back links. The ezine directory itself gets ranked in search engines thus earning you relevant traffic.

But how many of us have seen success with article directory? Yes, there indeed has been lots of people who have made considerable number of affiliate sales through article directories, but what I am talking about here, is the return on investment.

Time is Money and from this perspective, article directories take a lot of time and effort.

Word Length:

Most article directories require you to write at least 300 word articles. How many such articles can you write in a day?

Time Spent:

Most of us are better off writing 5-10 sentence paragraphs, but writing a good article is an altogether different ball game. Even assuming one good article takes 20 minutes, it means you can hardly write two articles in an hour. Then comes the more arduous task of submitting it to the differentarticle directories. Of course, there is software to do it, but then most of them are paid and most people do article marketing because it is free. Otherwise, don’t you think they can simply buy links?

Site Name:

Most article directories easily give away that the article poster is simply trying to build links. A search engine visitor visting ‘GoArticles’ can easily realize that the website is a place where people submit articles which means that what he is getting is not genuine advice, but simply a promotion to the author’s website.

Conclusion

As a result of all these cons, while there are conversions from article directories, they are not how much one would like. The only people who seem to keep article marketing alive are those who sell ebooks that teach you how to do article marketing.

Have you tried article marketing? What has been your experience? Please do tell us in the comments.