That said, this post is not going to be on something specific. Instead, it’ll discuss on SEO as general. It won’t be the boring principles and concepts, either. So don’t shy away from it just yet.
What does SEO involve, anyway? Some say it involves building backlinks, others say it involves optimizing the internal functions of the website (linking structure, keywords density etc), while a few say it’s all about getting the word out and about.
Put simply, SEO involves everything. From optimizing your website, to getting the word out and about. If you’re trying to build backlinks as part of your SEO strategy, then try the following tips next time.
Create content that’s not only engaging but induces a feeling of ‘want to share’ in your readers
Your readers will always want to share interesting stuff. Everyone does. Take advantage of this human trait. Create content that is not only engaging, but also compels your readers to share it with others. This way you’re not just making sure that readers keep coming back for more; instead they’ll get new readers with them. Extra traffic and backlinks… without the extra work.
Write about it first
You don’t have to be BBC news. But you can still blog about the ‘new hype’ as soon as possible. It’s not the news that will set you apart. It’s the review on the news that will get you visitors. And when you get visitors, you get attention. And attention, obviously, leads to more quality backlinks!
Disagree!
Vague… yes. But also effective. Sometimes following the trend is not enough. Sometimes you have to break off and travel in the opposite direction. If everyone says “Yes” to a particular issue, you say “Yes, but No”. Doing so sets you apart from all the rest. And when that happens, you become the center of attention. You get blogged about (or linked to) and that results in backlinks. Found Tricky? 
Remember though, when planning an SEO strategy there’s a couple issues that you should take care of. Stuff that you need to stay away from. It’s the blackhat techniques. They sure seem inviting and interesting. Given the fact they tend to produce results almost immediately. However, in the long run, there’s nothing worse than blackhat SEO techniques.
Here are some known and popular Blackhat Techniques[I don't recommend trying it if you are not a daring person ]:
Hiding Text
Popular blackhat SEO method often used by spammers to stuff their pages with all sorts of keywords. Their intentions vary. Some do it to boost their search engine rankings (artificially), others do it to trigger high paying advertisements (contextual ad serving technology) while others do it to aid them in their overall SEO strategy. The mere idea of hiding text to boost rankings definitely sounds inviting, but the search engines will catch up on to it very soon. So unless you’re looking to get banned, refrain from it.
Cloaking Pages
The most common (and dangerous) method that falls under Blackhat SEO. The basic concept of cloaking involves serving two different pages. One to the search engines, the other to the real visitors. Spammers create a page full of keywords and phrases (and content that makes no sense) in order to boost theirsearch engine rankings . This page is returned whenever a search engine bot visits their website. However, when a real user visits their website, a completely different page is returned.
Buying/Selling Links
Up until recently, this was the hype. People buying links all over to boost their search engine rankings. However, while it’s not blackhat, it most certainly affects the search engines in a negative way. Anyone can buy a few high quality links to get a boost in theirsearch engine rankings . There’s no guarantees that the site itself is going to be of any value. However, the search engines would obviously rank it higher, given the fact it has high quality links pointing back to it.
The problem arises when a common man searches for something, and ends up visiting the site; of course, disappointed because there’s nothing worth looking on the site. This, in turn, creates a negative impression of the search engine. One visitor makes no difference, but for something like Google, MSN, Yahoo, we’re talking about millions of visitors.
That said, recently, all the major search engines have started cracking down on paid links. Paid links manipulate the way in which site reporting and sorting occurs, and is thus considered unethical.
Conclusion
It’s very easy to get carried away when making up an SEO strategy for your brand new website. Thing is, you need to make sure you don’t get carried away. Make logical decisions and judgments. Decide what’s best for your website/blog before you blindly implement every other SEO tip you come across.
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