While writing articles for your website, you are creating it for 2 Audiences i.e Humans & The Search Engines. We should obviously try to write for Humans as they are the only one who are going to comment and be the website lover. But while doing so, we should not forget the one for whom everyone is going crazy, optimizing their website and from where most of their traffic comes from; it’sSearch Engines.
Google always recommends writing for humans, not for search engines. I think it’s really a good advice and it means you will be writing the most compelling article to achieve the desired outcome of it. But on the other side, it also looks like a meaningless advice. If there were no search engines then websites would have look like brochures that were largely pictorial.
Here, you will need to learn how to balance your writing such that you get the end product which would be suitable for Humans and The Search Engines.
Writing For Humans
While writing for Humans, you have to consider 3 main things:
- Proper Readability
- Not Too Long Articles and Specially Boring Articles
- Your Originality
Creating Proper Readability
Everyone is able to write. But are you able to write which people will really read? There are many things which you need to consider while writing a quality article. Like the Article Title, First Paragraph Of your Article, Proper Grammar, Easy To Understand Words.
Here, I will advise you to read my article “Having Strategy while writing articles is IMPORTANT!” in which I have written step-by-step procedure of writing a successful article.
Keeping The Length Of Article In Mind
Nobody wants to read a 1500 words, specially if it’s boring. Boring in the sense that you have not made proper paragraphs, haven’t used any codes to highlight certain parts of your article, same thing is being repeated in your article which you would have just told etc. Often your readers will skim and won’t absorb a page with a lot of content. It’s Scientifically Proven thing 
When you are writing a long article, try to break it into series, and if it’s not possible to break that article which I accept could happen with you, then you should at least try to make it look interesting.
If you want to know various techniques of writing short articles when you don’t have time or due to any other problem, then do read my recent article “Techniques for Writing Short Articles on your Blog“.
Maintaining Originality
Search Engines are concerned about duplicate content and you will have to avoid it. As humans are very much concerned about plagiarism, search engines could also take a serious step if it looks like your content has been lifted from somewhere else. Search Engine could take a serious step by ranking your website inappropriately or not even indexing and showing your website in theirsearch engines.
Writing For Search Engines
Earlier, many people just used to stuff keywords in their article which made them easily ranked higher on search engine rankings as at that time algorithms used to rank pages with higher keyword frequency on top. But, “Keyword Density” is not only one thing which you should try for ranking better on today’s modern search engines like Google.
While writing for search engines, you should try to consider these 5 basic things:
- Use Of H1 or H2 tags, like done in this article.
- An URL consisting of keywords related to article (Do check a plugin called SEO Post Link which will help in this)
- Keyword Density but in a proper range
- Interlinking your articles by various methods
- Use of Long Tail Keywords (Read this superb article written by Maki from DoshDosh about Targeting and Finding Long Tail Keyword.
Conclusion
The best way to write successfully for your website is to strike a balance between the needs of your human readers and search engines and once you have developed the ability to write for those two audiences, then you will be getting great benefits of it.
What about you? Do You Write For Human or Search Engines or Both? What are your methods of doing so?
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