Email is regarded as a personal thing. People tend not to share their emails with other people because the email is addressed to them, and not to other people. Since emails are considered as a private stuff, email marketing would have a higher conversion than any type of marketing.
In email marketing, the marketer should not look for emails. Instead, the owners of the email address have to voluntary submit or give you their email address. They submitted their email address because they wanted to know more or be kept updated about some thing.
For instance, if you wrote an article that contains information about people trying to stop sleeping with a teddy bear at age 50 (I just made up a problem, might look funny) and if someone that needs help with the sleeping problem sees the article, the person would likely subscribe by email to your blog in case you recommend a product. If you recommend any product to them by email, there is a high possibility that the person would buy the product because the person needs help.
Remember, the article you wrote has no solution, it just contained information about people trying to stop sleeping with teddy bear. One thing you should not do is recommending products that people have claimed to be scammed or worthless because this would make you to lose your credibility. Only recommend products that have good reviews and does what it is made for.
If you want to capture email addresses on your site, you put an email registration box, so that people can subscribe to your site by email. Make the box to be visible i.e. put the box at the top of the site, so that people can easily see it and register.
I have seen some sites that have used pop-ups to tell you to register to the newsletter. This is also an efficient way, but if the visitor has a pop up blocker, the blocker would block the newsletter from popping up. You can also include action comments plugin. With the help of this plugin you can make your commenter’s subscribe to your newsletter automatically whenever they comment, if you want, by placing a tick box message below comment box.
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