As you know search engines like Google shows different search results based on your country for many keywords. A few days back I was talking to my Chinese friend about this thing and those ideas today I am sharing with you through this blog post. Please note that the ideas mentioned here are just assumptions based on the search results we got while testing this trick.
Google gives different search results often based on the location of different users i.e A lot of keywords shows distinctive regional comparison. It has been seen that many times when you search for your keyword and you are living in countries like china or India you will see lots of sites which may rank very poor for US search results. For example, search for restaurants, banks, if I search in India right now, the vast majority of cases in India want to see the local restaurants, banks, rather than referring to the United States, even if I was in the Google.com search.
(When I searched for restaurant right now I saw that the result after the wikipedia was related to my own country which proves this thing)
This makes for a global target site, the need to optimize the ranking in different countries. There are several factors that may affect the site’s ranking in various countries.
Host location
Web server on the India, means a greater possibility of the site content is on the India or for Indian users. Then the IP address from India; when a user searches, the site is even more likely to be out front inthe search results.
Domain Name Category
This logic is the same as the host location, the local country means that the website domain name for this country for example .co.in , . com.cn , .co.uk . Domain name suitable for Indian users – . co.in ,Chinese users – .com.cn or .cn and co.uk for United Kingdom users.
Many large companies in different countries would like to improve the rankings for that country, for which they often use this strategy.
Indexed local directory
If the website is indexed in the local directories and yellow pages of that country chances are that it would help Google in recognizing your site more properly for your country results. This is a very strong signal.
Website Contact
Web site address, telephone area code, zip code if provided through meta tags or any other means, the search robots will index it and it will make it easy to determine the site location for good user experience.
External Links and Internal Link
In order to improve the ranking for a country, we should try to link or get backlinks from the same country targeted website. If you are a website owner targeting specific country users like India or China you will be more likely linking to websites made for the same countries.
Text and spelling
English web sites (and there may be other text), different countries have different usage and spelling of words.
SEO – search engine optimization or search engine optimisation.
For example, SEO; Anglo-American spelling of the name is different, search engine optimization web site is obviously the United States, and about the use of search engine optimisation is a British website. So this difference in British and United States spellings also helps search engines determine the local characteristics of the site.
I hope these things would help you rank better if you are thinking of having a website for specific country or language users.
Do tell me if have any more ideas in your mind which could be important for ranking good for specific country results by commenting below.
No comments:
Post a Comment